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Many public universities in Brazil use extension projects to propose solutions to specific problems detected in a local community. Given the multiple possibilities of modeling, this case addresses the experience of undergraduate students with no previous project experience. Taking action research as a reference, this case helps to understand the point of view of a group of undergraduate students' on adopting management techniques. Another important result is the form of adaptation in the conduct of the project, approaching hybrid methods of project management. This case is significant for evidencing the difficulty of articulating the concepts of communication in project management. The case concludes by presenting the organizational and behavioral determinants that affect the development of projects in a public university